About Us

Accelerate Sport was founded when its Directors recognised a collective desire to create a dynamic sports marketing agency. Combining experience in the fields of marketing, understanding of the operations and dynamics of sports federations, management of athletes and strategy planning, Accelerate Sport saw the first light of day in May 2004.

Accelerate Sport is a privately owned business (with full level 4 BBBEE compliancy), which has its headquarters in the trendy suburb of Claremont in Cape Town, South Africa.

Collectively our Accelerate Team has over 70 years’ sports marketing and management experience, with a proven track record in pitching for and winning major events/rights, including the Rugby World Cup Fan Village 2007 (Paris), COSAFA and the British & Irish Lions Tour to SA in 2009.

Furthermore, Accelerate is a consultant to several other major sports federations and exclusive consultant to numerous corporates involved in sports sponsorship, currently Tsogo Sun.

Accelerate Sport is unrivalled in its intellectual capital when it comes to understanding emerging markets, challenges facing federations, the politics of sport, and the accessibility for clients to work in close contact with our Directors at all times.

Accelerate’s mission is to continually strive to play a major role in South Africa and the African continent, at all times offering our clientele the newest, best and most revolutionary management services and products available in this ever-growing industry.


Songezo Nayo

Non-Executive Chairman

Gary Grant

Managing Director